Instagram Engagement Rate Calculator
Enter your followers and average interactions to estimate your engagement rate.
How the engagement rate is calculated
Engagement rate (by followers) is one of the most common ways to gauge how active an audience is, compared to just looking at the raw follower count. It's calculated as (average likes + average comments) ÷ followers × 100.
Frequently asked questions
What is a good Instagram engagement rate?
As a general reference, above 6% is considered excellent, 3% to 6% is good, 1% to 3% is average, and below 1% is considered low for most niches.
How is the engagement rate calculated?
This tool divides the sum of average likes and comments by your follower count, then multiplies by 100 to get a percentage.
Does this tool access my real Instagram data?
No. Everything is calculated locally from the numbers you type in; no account is connected and no data leaves your browser.
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